Purpose: This community service program aims to support Micro, Small, and Medium Enterprises (UMKM) in developing and implementing digital marketing strategies. As a key pillar of Indonesia’s economy, many UMKM still rely on traditional marketing methods, which are less effective in reaching broader markets. Methodology/approach: The program was conducted in several stages: preparation, socialization, training, direct mentoring, evaluation, and monitoring. Participants were trained to use digital platforms such as Instagram, Facebook, and TikTok. Data were collected through surveys and interviews conducted before and after the program. Results/findings: The program significantly improved participants’ understanding and skills in digital marketing, content creation, platform management, and data analysis. UMKM successfully developed and implemented structured marketing strategies tailored to their businesses. Conclusion: This initiative effectively enhanced the digital marketing capabilities of UMKM, enabling them to shift from conventional methods to data-driven digital approaches. Structured mentoring was crucial to successful implementation. Continued support and monitoring are recommended to sustain the program’s impact and further boost UMKM competitiveness. Limitations: The program involved a limited number of participants, which may affect the generalizability of the findings. Contribution: The program contributes to strengthening UMKM digital literacy and marketing effectiveness through practical training and mentoring. It also encourages collaboration and knowledge-sharing among local entrepreneurs, supporting their growth in the digital economy.

Purpose: The Product Photography Training aims to equip students with practical skills relevant to the creative industry's growth in the digital era. It focuses on developing both basic and advanced photography techniques, enabling students to produce visually appealing and marketable content. Beyond technical proficiency, the program fosters creativity, critical thinking, and innovation in visual expressions. Methodology/approach: The program was conducted in four key stages: preparation, implementation, evaluation, and follow-up. The preparation involved school coordination, needs assessment, and development of training materials. The implementation stage delivered theoretical and hands-on training covering camera operation, lighting, and composition. Evaluation was conducted through participant work assessments, engagement tracking, quizzes, and pre- and post-program surveys and interviews. Results/findings: The training significantly improved students’ understanding of product photography, digital content creation and visual marketing strategies. The participants successfully produced quality product images and applied them to promotional content aligned with market trends. The program also enhanced students’ 4Cs—critical thinking, creativity, communication, and collaboration—through real-world visual media application. Conclutions: Training at SMA Negeri 15 Bandar Lampung effectively enhanced students' skills and creativity in product photography. It provides practical experience that supports students’ readiness for the creative industry and contributes to character development in the digital era. Limitations: The program's short duration and limited participant pool restricted the generalizability of the results. The long-term impacts were not assessed. Contribution: This study contributes to educational practice by demonstrating how photography training can develop relevant skills and creativity in students in the context of digital and creative industries.

Purpose: This study aims to provide digital literacy education to increase students’ awareness of the negative effects of excessive mobile phone use. The activity focuses on instilling responsible and balanced digital habits among elementary school students through early education and behavioral modeling. Research methodology: The program was conducted using an educational approach that combined interactive counseling, visual media, and simulation-based learning. A total of 100 students from grades IV to VI at Public Elementary School 70 OKU participated as respondents. Pre- and post-session evaluations were used to measure changes in understanding regarding the risks of excessive mobile phone use. Results: The results showed that 80% of students demonstrated an improved understanding of the negative impacts of mobile phone use, including reduced concentration, health risks, and social isolation. Teachers and parents also showed strong engagement, supporting the cultivation of healthy digital behavior among children. Conclusions: This educational initiative successfully increased digital awareness and encouraged collaboration between schools, teachers, and parents. It proved effective as a preventive measure to reduce the risks associated with technology misuse among children. Limitations: The study was limited to one elementary school and a short evaluation period; thus, the long-term behavioral impact was not assessed. Contribution: This activity contributes to early digital literacy education by promoting healthy technology habits and highlighting the importance of joint supervision between families and schools in the digital era.